Fraudulent websites that impersonate legitimate services are eroding user trust and creating significant risks.
Deception is Easy: Malicious sites perfectly mimic trusted brands to steal data.
User Uncertainty: Consumers can't easily distinguish between real and fake sites, leading to hesitation and risk.
Consequences are Severe: The results are identity theft, financial loss, and a breakdown of trust in online services.
A New Standard for Digital Trust
ZADA's digital identity platform provides a clear and reliable way for users to verify legitimate online services in real-time.
Secure Login: A Mark of Authenticity
A single, trusted login button on a website acts as a visual guarantee that the site is vetted, legitimate, and safe to use. It eliminates guesswork for the user.
Verifiable ID: The Foundation of Trust
A secure, portable digital credential for every user. It allows individuals to prove their identity to services and enables services to prove their authenticity to the user, creating a secure and transparent ecosystem.
Introducing the High-Assurance Digital ID
To establish the highest level of trust, the ZADA ID is a secure, digital credential anchored to a foundational identity source, such as a national ID or other government-verified systems. This ensures that every Digital ID is backed by a verified, real-world identity, providing unparalleled assurance and security from day one.
This versatile Digital ID can be held by users in two convenient ways:
1
In a Branded Digital Wallet: A dedicated, partner-branded wallet app that reinforces your organization's commitment to security and user trust.
2
In Any Compatible Wallet: As a credential within a user's existing digital wallet of choice, ensuring maximum convenience and accelerating adoption.
Activating Trust on Your Platform
"The Verifiable Digital ID is the key that unlocks a truly secure ecosystem. It directly powers the evolution of your guarantee to your users."
A Verified Trust Registry
We will help you build a secure, centralized digital registry of all your officially licensed or approved service providers.
The "Secure Login" Button
This button, displayed exclusively on sites listed in your Trust Registry, becomes a clear mark of authenticity. When a user clicks it, the button securely communicates with their Digital ID to authenticate them.
Automatic, Seamless Verification
In one seamless action, the user logs in without a password, and the system instantly verifies that a legitimate user with a valid Digital ID is accessing a legitimate, registered site. This makes trust an active and automatic part of every interaction, rendering fraudulent sites powerless.
We enable trusted interactions, in person, across borders and online.
Since 2021, ZADA has worked with instant verification of sensitive data, such as health records used across borders, insurance policies and extended KYC.
We work with banks, insurance providers, and micro-financing institutions to solve the very challenges of reducing fraud through trusted identity verification.
Our systems are built on open standards to ensure no vendor lock-in and alignment with the global best practices for digital identity.
Next Steps: Demonstrating the Power of Trust
Our immediate next step is to provide a comprehensive demo to show how a user would leverage their Verifiable Digital ID to log in securely to an approved partner website, and demonstrate how the system makes it impossible for an unauthorized or fraudulent operator to replicate this trusted interaction.
A Phased Pilot Program for Seamless Integration
We recommend a phased approach, beginning with a simple pilot program. We can issue a first batch of Digital IDs to a select user group and enable the "Secure Login" feature on a few designated partner sites.
This approach allows your organization to see the immediate benefits of enhanced security, user trust, and administrative control with minimal upfront investment, paving the way for a full-scale rollout.
Your brand's guarantee is a promise of security and reliability you make to your users. The Digital ID and the "Secure Login" are the tools that allow you to deliver on that promise with absolute certainty.